Review of Gossip Bingo


While many online bingo sites try to conceal their peers’ blatant gender-based targeting, those peer sites’ obvious gender-based targeting is surprisingly evident. This is the situation in this instance.

Not only does Gossip Bingo alienate women who may not want to buy glossy weekly magazines and gather around the water cooler discussing what ‘her on the sixth floor did with him’ (which is, realistically, the majority of women you probably know), it also alienates a lot of guys who dislike gender stereotypes. Additionally, it makes them feel uncomfortable from the start, even before they begin the social science study, given that this website is clearly targeted at a certain sort of women.

On the other hand, much like the beautiful weekly publications described before, everyone is basically selling to a market, and no market is universal. As such, is it really right for us to begin lambasting a firm simply for deciding that ‘this is who we are selling to, therefore let’s sell to them?’ Fundamentally, we’re doing the same thing by publishing evaluations of bingo and casino websites — our core audience will not include those who have no interest in online gambling. More importantly, it’s likely someone with some expertise in online gambling, given their interest in reading a review to determine whether their money is being sent to the correct URL.

Typical Sort of Stuff

We’re here to conduct an evaluation of this website, which we should do. Despite its blatant misogyny, Gossip Bingo is a rather ordinary website in terms of appearance. When you initially arrive on the site, you’re greeted with the brand’s name (in pink, of course), as well as a row of menu choices – ‘Home’, ‘Join Now’, ‘Promotions’, ‘Bingo’, and ‘Slots’. We’ll address each of them individually, but underneath this is a large box with a lady appearing quite feminine offering a deal that’s perhaps not entirely apparent to the uninitiated. ‘Play with £60 and ten guaranteed wins’. In the backdrop of the screen, a Wheel of Fortune-style gadget seems to have landed on £2,500, with the words ‘Limited Time’ underneath it.

What all of this implies is beyond our comprehension, and when combined with the phrase ‘Gossip Bonus Wheel – Pick Up Your Offer And Have A Go,’ the phrase’someone needs a better copywriter’ instantly comes to mind. Obviously, there is some kind of deal available, but what is the wheel, is it worth £2,500, and do we need to deposit £60 to get ten guaranteed winning spins?

Additional Confusion

Further down the screen, you’ll see two rows of six thumbnails, none of which help you figure out what the heck is going on. ‘Grand 55 Is Here – Up to £55,000!’ proclaims one. Another brazenly proclaims, ‘£777 Nightly Lucky Jackpot’. Obviously, the list might go on for another four instances, but suffice it to say that the designers and creators of this site have chosen a very antiquated advertising and salesmanship tactic—hit them with large numbers and get them clicking.

Needless to say, this strategy may have worked in the past and may still work to some level in the present, but anybody who has read a single piece of marketing industry news in the previous couple of years will know one thing for certain. The public is savvy to this kind of behavior, just as they are to propaganda, false claims, and general deception. One can’t help but sense that Gossip Bingo’s days are limited until it drastically modifies its strategy, and that’s before we get to the fact that it’s like Mad Men produced a bingo website.


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